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2026 Industry Update: Grape Markets, Grower Resources & What's Ahead

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Join Vineyard Team and Paso Robles Wine Country Alliance on May 20th for an Industry Update bringing together growers, experts, and advocates for a timely pulse check on grape markets, grower resources, and state-level developments shaping our region in 2026.

This ticketed* event includes lunch and will feature:

  • Grape Market Update & Industry Outlook – A look at current bulk wine and grape market trends, supply and demand dynamics, and what they mean for your business decisions this season.
    Speakers: Audra Cooper & Eddie Urman (Turrentine Brokerage)
     
  • Grants & Funding Opportunities Panel – Moderated by an experienced grower, this conversation brings together funding and program specialists who work directly with agricultural grants and cost-share programs. Learn what opportunities are available, how to position your operation for success, and what makes a strong application.
    Speakers: Stasi Seay (Moderator, Hope Family Wines)Codi Hale (Pollinator Partnership), Drew Loganbill (Resource Conservation District), Paige Callaghan (Central Coast Community Energy)
     
  • Policy & Advocacy Update – Michael Miiller of the California Association of Winegrape Growers shares key statewide developments and policy priorities impacting vineyards today.
    Speakers: Michael Miiller (California Association of Winegrape Growers)

Whether you're navigating market shifts or looking to leverage new resources, this event will provide practical insights and meaningful connections.