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The California Agritourism Summit brings together leaders, experts, and practitioners to connect, learn, and engage. Through keynote speakers, panel discussions, breakout sessions, and farm tours, participants will gain practical tools and inspiration to strengthen agritourism in California.

Who Should Attend

Many stakeholders are critical to the success of agritourism. The 2026 California Agritourism Summit program has been tailored to the following audiences:

• Agricultural producers currently offering agritourism
• Public agency staff
• Tourism/travel industry professionals
• Economic development professionals
• Policy makers
• Agricultural support providers or groups (producer organizations, extension, non-profits, etc.)